This was the concept theme I presented for my class' End of Year Show I presented it to all of the tutors on my course as well as the 1st, 2nd and 3rd year students.
The conept started off by trying to create a language specific to our class as we spoke differently to those on different courses (more passion & enthusiasm).
I ended up focusing on asterisks for our language because they have several different uses. They can be used as footnotes in large bodies of text, in the UK grading system e.g. A*, and they can replace letters in swear words. The last use got me really excited.
I took inspiration from the 2006 campaign 'Product (RED)' which was a multimillion dollar campaign which attempted to eradicate AIDs in Africa. The amazing thing was that it only used the colour red and brackets and was still incredibly successful.
I wanted to incorporate the same simplicity and confidence used in Product (RED) for our end of year show but ours would hinge on the use of asterisks due to their multiple uses. The final name for the show was 'Studio A012' because it was the name of our studio at University.
These were everyones final asterisks and the plan was to use them for different parts of the show. One could be used to represent our photography, another could be used to represent individual sections of text, and they could all be used to distinguish each individual student.
I really liked the idea of using asterisks to replace letters in swear words so I attempted to push the boat out with this concept. I thought at first to just show swear words with the asterisks replacing certain words, but realised that this might be too rude therefore I applied it to words which already had swearwords within them.
My reasoning behind this idea was that swearing isn't necessarily a negative thing, in the right context it can be an appropriate way to express yourself. Swearing is something that we all do, graphic designers especially, so why not accept it and incorporate it into an amazing end of year exhibition?
These were more risky examples but it's not technically swearing because of the placement of the asterisks.
If people didn't like the use of swearing at all then the concept could still be incorporated into normal jargon thrown around a typical design studio, but they still denote the idea of swearing.
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